Category: Digital

How to Get the Most Out of Your Customer Data Platform With Lytics’ Strategic Consulting Services

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/how-to-get-the-most-out-of-your-customer-data-platform-with-lytics-strategic-consulting-services So you’ve got a CDP…What happens next? How do you harness your customer data to create real business results? Sometimes, the answer is in bringing in the experts. Want to reduce your acquisition costs by 50 percent and increase revenues by 5

Clinical and Machine Learning Expert, Dr. Ziad Obermeyer Joins GNS Healthcare’s Strategic Advisory Board

From Startup GNS Healthcare Link to Full Article: https://www.gnshealthcare.com/news/clinical-machine-learning-expert-ziad-obermeyer-gns-healthcare-sab/ Boris Hayete Senior Director, Precision Medicine     Q:  What is your role at GNS? A: I run the Precision Medicine team at GNS.  In this role, I am responsible for overseeing the scientific work of the team on a variety

Careteam named to Branham Group’s list of top 25 up-and-coming tech Canadian companies

From Startup CareTeam Link to Full Article: Amira Zubairi, July 16, 2018 – Betakit The Branham Group, an Ottawa-based industry analyst and strategic advisory firm, has released its list of Canada’s top 25 up-and-coming companies. The list recognizes promising young companies based on creativity and innovation and is part of the

Chief Marketer Special Report: How Marketers Use Data to Create Customer Confidence

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/chief-marketer-special-report-how-marketers-use-data-to-create-customer-confidence “When marketing provides value, it doesn’t feel like marketing,” says Elizabeth Robillard, vice president of partnerships here at Lytics, in Chief Marketer’s latest Special Report, co-produced with our team. The truth is you probably already know that. After all, who among us

Customer Data Challenge: Improve MarTech Efficiency and ROI With Unified Data (Webinar)

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/customer-data-challenge-improve-martech-efficiency-and-roi-with-unified-data-webinar Learn how to make your MarTech stack more efficient, useful, and cost-effective with Merkle CTO Matthew Mobley and Lytics Co-Founder and CEO James McDermott in our upcoming webinar. As a marketer, you already know data is a powerful tool. (In our experience,

Clinithink receives RARE Champion of Hope award for their ‘notable efforts’ in rare disease

From Startup Clinithink Link to Full Article: https://clinithink.com/clinithink-receives-rare-champion-of-hope-award-for-their-notable-efforts-in-rare-disease/ Clinithink has been selected to receive the RARE Champion of Hope – Collaborations in Science and Technology award at the 7th Annual RARE Patient Advocacy Summit on October 4th in Irvine, California.   Over 200 individuals and organizations worldwide were nominated by

Cross-Industry Collaboration of GNS Healthcare, Amgen and Alliance for Clinical Trials in Oncology to Leverage AI to Advance Understanding of Treatment Response in Metastatic Colorectal Cancer

From Startup GNS Healthcare Link to Full Article: http://www.gnshealthcare.com/news/ai-collaboration-gns-amgen-alliance-colorectal-cancer/ Boris Hayete Senior Director, Precision Medicine     Q:  What is your role at GNS? A: I run the Precision Medicine team at GNS.  In this role, I am responsible for overseeing the scientific work of the team on a variety

How to Become a Customer-Centric Company

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/how-to-become-a-customer-centric-company If there’s one thing every marketer knows these days, it’s this: Our companies need to be customer-centric. It seems so straightforward. Customers demand personalization, so we give it to them. Customers use multiple devices, so we support them. Customers bring us a

Lytics Takes Top Spot in Relevancy Ring CDP Buyer’s Guide 2018

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/lytics-takes-top-spot-in-relevancy-ring-cdp-buyers-guide-2018 The first CDP Buyer’s Guide offers insights into how top marketers are using a CDP to deliver relevant, contextual marketing. Find out how Lytics, and your org, stack up against the competition. For three months, The Relevancy Group researched the most pressing

GNS Healthcare Taps Technology Leader as CTO to Drive Productization of Causal AI Platform

From Startup GNS Healthcare Link to Full Article: http://www.gnshealthcare.com/news/scott-mckay-software-executive-chief-technology-officer-causal-ai-healthcare/ Boris Hayete Senior Director, Precision Medicine     Q:  What is your role at GNS? A: I run the Precision Medicine team at GNS.  In this role, I am responsible for overseeing the scientific work of the team on a variety