Category: Artificial Intelligence

Reflections on the PMSA Winter Symposium

From Startup prognos Link to Full Article: By Theresa Greco, Chief Commercial Officer The PMSA Winter Symposium, “Innovation in Analytics via Machine Learning & AI” brought together industry leaders in data science and analytics to share experience and knowledge on real world applications of ML/AI within Life Sciences.  Expert speakers

Clinithink secures growth-equity investment to fuel growth

From Startup Clinithink Link to Full Article: https://clinithink.com/clinithink-secures-growth-equity/ Leading healthcare technology investors partner with Clinithink to unlock the potential of unstructured data to inform treatment decisions, identify candidates for clinical trials, and ensure appropriate reimbursement   Clinithink, which offers healthcare and life sciences organizations powerful clinical data insights through its

How Dr. Martens Used Lytics CDP to Achieve a 60 Percent Higher Conversion Rate

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/how-dr-martens-used-lytics-cdp-to-achieve-a-60-percent-higher-conversion-rate Dr. Martens achieved incredible results with data-driven, customer-centric, targeted marketing. Here’s how. When iconic shoe brand Dr. Martens decided to use Lytics Customer Data Platform (CDP) to unify, collect and segment their customer data, the results were powerful. In fact, one targeted

Everybody’s Talking About Customer Data Platforms

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/everybodys-talking-about-customer-data-platforms With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before. According to CMS wire, CDPs will be worth $1 billion by 2019. If you’ve been paying attention, this probably

Marketing 3.0: Evolve Your Personalized Marketing with a CDP

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/marketing-3-0-evolve-your-personalized-marketing-with-a-cdp-1 Having customer data at our fingertips isn’t enough. Strategy, people, and process are equally vital to marketing success. Did you know that about 78 percent of Enterprise companies either have or are planning to implement a Customer Data Platform? Yet, according to

Navigating AI and RPA in Healthcare: Top 5 Takeaways from Becker’s HIT 2018

From Startup crosschx Link to Full Article: We’re back at Olive HQ after an invigorating week at Becker’s 4th Annual Health IT & Revenue Cycle Conference. We spent time with over 300 Rev Cycle and IT executives in Chicago. Through our conversations, one thing is clear – top hospital systems