Category: Digital

How Dr. Martens Used Lytics CDP to Achieve a 60 Percent Higher Conversion Rate

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/how-dr-martens-used-lytics-cdp-to-achieve-a-60-percent-higher-conversion-rate Dr. Martens achieved incredible results with data-driven, customer-centric, targeted marketing. Here’s how. When iconic shoe brand Dr. Martens decided to use Lytics Customer Data Platform (CDP) to unify, collect and segment their customer data, the results were powerful. In fact, one targeted

Everybody’s Talking About Customer Data Platforms

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/everybodys-talking-about-customer-data-platforms With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before. According to CMS wire, CDPs will be worth $1 billion by 2019. If you’ve been paying attention, this probably

Marketing 3.0: Evolve Your Personalized Marketing with a CDP

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/marketing-3-0-evolve-your-personalized-marketing-with-a-cdp-1 Having customer data at our fingertips isn’t enough. Strategy, people, and process are equally vital to marketing success. Did you know that about 78 percent of Enterprise companies either have or are planning to implement a Customer Data Platform? Yet, according to

Navigating AI and RPA in Healthcare: Top 5 Takeaways from Becker’s HIT 2018

From Startup crosschx Link to Full Article: We’re back at Olive HQ after an invigorating week at Becker’s 4th Annual Health IT & Revenue Cycle Conference. We spent time with over 300 Rev Cycle and IT executives in Chicago. Through our conversations, one thing is clear – top hospital systems

How to Get the Most Out of Your Customer Data Platform With Lytics’ Strategic Consulting Services

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/how-to-get-the-most-out-of-your-customer-data-platform-with-lytics-strategic-consulting-services So you’ve got a CDP…What happens next? How do you harness your customer data to create real business results? Sometimes, the answer is in bringing in the experts. Want to reduce your acquisition costs by 50 percent and increase revenues by 5

Clinical and Machine Learning Expert, Dr. Ziad Obermeyer Joins GNS Healthcare’s Strategic Advisory Board

From Startup GNS Healthcare Link to Full Article: https://www.gnshealthcare.com/news/clinical-machine-learning-expert-ziad-obermeyer-gns-healthcare-sab/ Boris Hayete Senior Director, Precision Medicine     Q:  What is your role at GNS? A: I run the Precision Medicine team at GNS.  In this role, I am responsible for overseeing the scientific work of the team on a variety

Careteam named to Branham Group’s list of top 25 up-and-coming tech Canadian companies

From Startup CareTeam Link to Full Article: Amira Zubairi, July 16, 2018 – Betakit The Branham Group, an Ottawa-based industry analyst and strategic advisory firm, has released its list of Canada’s top 25 up-and-coming companies. The list recognizes promising young companies based on creativity and innovation and is part of the

Chief Marketer Special Report: How Marketers Use Data to Create Customer Confidence

From Startup Lytics Link to Full Article: https://www.lytics.com/blog/chief-marketer-special-report-how-marketers-use-data-to-create-customer-confidence “When marketing provides value, it doesn’t feel like marketing,” says Elizabeth Robillard, vice president of partnerships here at Lytics, in Chief Marketer’s latest Special Report, co-produced with our team. The truth is you probably already know that. After all, who among us